I just joined a business team recently. This, our first business, is to sell the art rocks and the painting education franchise by an artist. The artist made a lot of beautiful paintings on Rocks. All of team members love these art rocks. We think this will be great opportunity. We expect more people will join our business franchise of education about how to paint on rocks as well as a lot of parents will sign up the art training course for their kids about how to draw pictures on Rocks.
The fair was held in a shopping center. Our team members work hard to try to attract more people come. I distributed flyers in the hot street to people. Most people just take the flyer and go away. So I think that I should talk to people who has more interestes in the fair. I come back to the shopping center and find customers in other shops. They don’t mind spending some time in the same building for a fancy fair. Then more people are persuaded to take a look at the business fair. This is my first learning experience: talk to people who need it.
In our art rock exhibition booth, most people love our art rocks. They just love them, quite a few buy the rocks as gifts. Even we provide a training course for painting on rocks, but they just don’t have time to learn it!?
This is my second learning experience: Sell what people want, not what people need. People need it, even if they don’t buy they can still live. If people want, they have the desire to get the stuff. Our art rocks are deemed as hobbies. Most people need, but they have less desire to achieve it.
To make fast money on small-scale business, I summarized the strategy, it should include:
#1. Tell friends what the business is
Friends are potential customers of the products. They are also the free advisement of the business.
#2. Build a nice website
Most small scale business has less percentage of people buying the products. The website can attract more people look at the products. So the products can be sold more.
#3. Good business strategy
Franchise, affiliate system can also be good strategy.
Good advertisement will help a lot. Ads can be set on Internet, newspaper, etc.