App Store Optimization (ASO Dubai in short) in simple is the process of optimising your mobile app picking up perceivability in the app and play stores and expanding your natural downloads.
Along these lines, more individuals can discover your application and download it.
More downloads mean more clients and more clients mean more income. Appears to be clear, isn’t that so? All things considered; it isn’t too basic.
- Optimize the title and Description
What’s your app about? The first and primary thing you need to talk to your consumers. Obviously, the title and description are the most important metadata that conveys what all your app is about. So optimising the title and Description in a very creative and discoverable manner is the primary step.
- Use Relevant keywords
It is important for you to focus on what keywords your customers are searching and the keywords your competitors are using for driving engagement and installs.
Make a deep research on the related keywords where you can drive the user engagement. Matching with the usage of user intent keywords make your app more discoverable for the users coming in.
- Use Engaging Icons and Screenshots
Nothing than matching the user’s attraction other than the compelling Visuals and Screenshots.
Pick an app icon that is appealing and become a signature of your brand. Try something that is really different from your competitors that makes your brand stand out that makes it easily recognizable for your potential clients.
- Add Video
Video always provides value by a more significant percentage in marketing strategy. So, make sure to upload an appealing video which talks about the features and benefits of the app.
- Competitor Research
“Competitor Research” forms a vital part of a marketing strategy. Understanding your competitors as well as their business strategy plays a pivotal role in App store optimization.
Make sure you choose the best and relevant category that your app belongs to in the app store.
Backlinks” what better gives perfect backbone support, authority and relevance to your app. To get the best and high authority backlinks make sure your app is on highly relevant websites related to your app.
- Reviews and Ratings
Elegantly composed, glad, and keen surveys can be an incredible factor that helps increment app engagement and downloads. Make sure that it does not feel scripted. Pop up with a rating and review tab to the users while using their app and encourage them to rate and review your app.