The top 9 local search engine marketing tip series intends to help business owners better reach a local demographic using web sites and tools on the Internet. If you do not have a well coded website, get one. Then, use these local search engine optimization tips along with other research because this article alone will not cut it. This article is just a summary to follow, and you should seek out more information on how to increase your Google Page Rank and lower your Alexa Rank.
Tip #1: Create Quality Content With Plenty of Keywords.
Search engines and customers use keywords and phrases to find your website. Make sure you use plenty of the words you would like to be found for in the text of your website. Website designers and owners should create plenty of pages that display all of the content necessary to tell a search engine to show you as an expert for your keywords.
Take the time to look at your competitors’ websites and try and have at least as many pages as they do, if not more. One last important tip for local search is to take every opportunity to put your location in your text. This helps for Google Local rankings, and the value of your Alexa ranking means you can charge advertisers higher fees for placing banners on your blog.
Tip #2: Update Content Often With Local Information.
Take every opportunity to add new pages to your site which discuss local topics and events. Search engines will see that you are discussing local events with local keywords and move up your ranking as a local expert. Participate in local events and get your company name on charity and community websites with links back to your websites. These types of links are invaluable and can only be acquired through hard work and giving back to your community.
Tip #3: Use Available Resources – Some Recommendations and Examples Provided
One of the best tools we have found to help promote websites locally is the Google Business Tools suite. This amazing resource center allows website designers and managers analyze, manage, advertise, and invest in a websites online presence. Google has put most of their main business tools together in one location for easy use and understanding.
Check the relevant website design resources out, read about them, and sign up for the ones that apply to you: Google Website Optimizer, Google AdWords, Google Apps, Google Webmaster Tools, Google Base, Google Local Business Center and Amazon’s Alexa Internet Business Suite.